Here’s a look at the major Messenger announcements and why they’re important: Utilities will be more powerful, more functional and more desired if built on top of a system that’s interoperable and end-to-end encrypted.” But we feel that utilities will be less functional if we don’t do that work. “Of course, if we didn’t have to do all that, we’d be able to invest more in utilities. But he stresses that “All of the engineering behind it is has been redone” to make it more reliable, and to comply with CEO Mark Zuckerberg’s directive to unite the backends of Messenger, WhatsApp and Instagram Direct. “We believe you can build practically any utility on top of messaging,” says Facebook’s head of Messenger Stan Chudnovsky.

Facebook hopes this will boost the app beyond the 20 billion messages sent between people and businesses each month, which is up 10X from December 2017. Merchants will be able to let users book appointments at salons and masseuses, collect information with new lead generation chatbot templates and provide customer service to verified customers through authenticated m.me links. Those include that it will launch Mac and PC desktop apps, a faster and smaller mobile app, simultaneous video co-watching and a revamped Friends tab, where friends can use an emoji to tell you what they’re up to or down for.įacebook is also beefing up its tools for the 40 million active businesses and 300,000 developers on Messenger, up from 200,000 developers a year ago. Today, Messenger pushes on both fronts with a series of announcements at Facebook’s F8 conference. To win chat, Facebook Messenger must be as accessible as SMS, yet more entertaining than Snapchat.

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